Technological transformation in HRM through knowledge and training: Innovative business decision making

Human resource management (HRM) is a crucial aspect of the global economy, and there is a wealth of literature available on various aspects of managing human resources. There is a need to take these concepts and turn them into practical applications, and organizations and academic institutions have a vital role to play. By providing training and digital tools to enhance innovation and decision making, these entities can prepare the next generation of human resources and business leaders for the challenges they may face. This is especially relevant in light of the economic impact of pandemics and other unpredictable global events, which can have long-lasting effects on the economy. To address these challenges, a study was conducted to explore the potential use of business game simulators (BGS) as a solution. The results of the study are promising, showing that BGS can enhance pandemic preparedness, increase competitiveness, and provide a more comprehensive organizational viewpoint. To explore this hypothesis, the study used specific constructs, which were subjected to empirical processing and analysis. The results indicate that simulating past pandemics through BGS can help HRM and businesses be better prepared for future crises, and the BGS learning approach can offer a more realistic, global perspective for organization

The impact of automation and optimization on customer experience: a consumer perspective

Abstract The adoption of digital technologies has significantly transformed businesses and society as a whole. The automation of tasks is leading to changes in organizational structures and strategies. Due to technological growth, users are able to identify the benefits and risks that technology can entail in the purchasing process. Specifically, robotic process automation (RPA) can improve efficiency and agility in a company, which in turn can positively impact consumer satisfaction and engagement. However, automation can also negatively affect the consumer experience and service quality if not applied correctly. Therefore, this research focuses on analyzing the impact of automation technologies on purchasing processes and consumer satisfaction. For this purpose, a survey was developed by means of the Likert 5-point scale, which allowed for obtaining 215 valid responses from consumers in the Community of Madrid. The data were processed through the SPSS tool, which enabled the analysis of the data and the proposed model. Consequently, the results show that potential RPA-based automation and optimization of processes can be of great utility for businesses to better address investment for improving consumer satisfaction. In addition, it should be highlighted that this research contributes in an original way to the area of information and communication technologies by allowing for the development of proactive technological implementation plans that consider end-user satisfaction